Course Introduction Video Message

The Course Introduction message is a powerful and engaging way to introduce students to the course subject matter. Instructors are able to summarize the core course topics, and most importantly, give insight on their connection to the student’s overall education and application to the real world. As the subject matter expert, how would you explain the course’s value proposition? Ultimately, Course Introduction messages help to get students invested early in the course by building interest and excitement for the course curriculum.

Key Priorities

  1. Tell a story – Storytelling is a potent tool to get students invested. Whether the goal is to educate, persuade, or encourage action, telling stories is an effective way to improve student engagement in a course.
  2. Make it evergreen – Creating an evergreen message entails removing any instructor specific information. Instructor specific information should only be in the Meet the Instructor message. In addition, remove all references to specific lessons, modules, texts, resources, etc. as these may change in the future.
  3. Make it concise – The Course Introduction message should be succinct. This is especially true for Course Introduction messages delivered via video. A one page, double-spaced document provides enough details to effectively communicate your message and draw in your audience.
  4. Write an outline – An outline ensures that you don’t miss any of your talking points and will free you to focus more energy on your delivery.

Course Introduction Message Outline

Please use the following outline when developing your content as it will help bring storytelling into your video.

  • 1. Welcome and Introductory Statement
    • Greeting
    • Your name
  • 2. Course Subject Matter
    • What are the core course topics?
    • Why is the subject matter important? If it is a part of an overall program, why is it a part of the curriculum? How does it connect to the bigger program picture?
    • How will students be able to apply their knowledge to other courses?
    • How will students be able to apply their knowledge in their careers and personal lives?
  • 3. Closing
    • Encouragement and wishing good luck
    • Thanks and goodbye


Published on June 13, 2019 at 9:24:57 am CDT. Last modified on May 31, 2022 at 2:05:39 pm CDT.