Media Program Lead Responsibilities

The media program lead (MPL) is the primary contact for all media-related design, inquiries, and requests for a particular program. The MPL’s core responsibilities include consulting with the faculty and ID on media design needs, developing media production plans and timelines, coordinating and planning video shoots, and training faculty on media development tasks.

MPLs have educational backgrounds in visual communication, film, and motion and user experience design, and are happy to contribute this expertise throughout the course design process.

This document will frequently reference our PM/ID/Media Course Development Calendar . Please review the calendar before proceeding.

Review the Course Matrix

A month before the planning phase begins for the next semester, review the Course Matrix. The Course Matrix provides a two-year outlook of course revisions and new course developments. The Course Matrix is owned and updated by program managers. The Program Managers will often use the monthly program team meeting to discuss and update the Course Matrix.

Review Current Version of the Course (applicable only to course revisions)

A month before the planning phase begins for the next semester, review the Course Matrix. The Course Matrix provides a two-year outlook of course revisions and new course developments. The Course Matrix is owned and updated by program managers. The Program Managers will often use the monthly program team meeting to discuss and update the Course Matrix.

Project Management Tasks

  1. Add courses to Course Dev Media Board in Monday. Be sure to assign yourself and the lead ID to the course.
  2. Obtain a URL to the Media Folder for Production-Ready Content folder.

Initial Information Gathering

In the week leading up to the media consultation, the MPL should check in with ID to see if the faculty has expressed any initial ideas for media. These initial ideas will help the MPL better prepare for the media consultation.

Media Consultation (if applicable)

In preparation for the media consultation, it is always good to have the Faculty Showcase ready to go so you can share media examples to provide context for the faculty. Based on earlier discussion with ID, you may already have a sense of what you’d like to include in the showcase.

During the media consultation, the MPL, ID, and faculty collaborate to develop a high-level media plan for the course. The media plan should be incorporated into an alignment map or produced as a stand-alone document.

During the media consultation, the faculty can share their ideas and strategies for designing media. The MPL and ID will take notes and guide the discussion. These consultations often cover best practices, content delivery formats, and recommendations regarding technology. One of the media consultation’s primary objectives is to obtain and enter information about media needs into the course alignment map.

The ID will schedule the media consultation; however, the MPL is responsible for creating the agenda (agenda template) that is included in the invite.

Media Plan Finalized

Following the media consultation, the faculty, ID, and MPL will finalize the media plan in the course alignment map or in a stand-alone document. The media plan should include:

  • An inventory of the media assets to be created
  • If the course is being revised, include a list of media that is being repurposed
  • A brief description of each media element
  • Examples faculty can review

In each media element description, indicate the primary purpose of the media asset. For example, include information as to whether the element is being created to demonstrate, inform, or justify. Before moving forward on any media development tasks, the MPL should send the media plan to the faculty for approval.

The goal is to follow the initial media plan. If faculty substantially deviate from the initial plan, please consult with Nick or Patrick on how to proceed.

Note that finalizing the media plan can take up to two weeks; work on media elements will only begin once the plan is finalized.

Media Coordination, Technical Training, and Timelines

After the faculty approves the media plan, the MPL will determine the next course of action in the development process. This may include shipping headsets, coordinating video shoots, linking faculty to media development tutorials on the Media Services Team website, setting up technical support sessions, and highlighting best practices in media development. During this step of development, lean heavily on existing web resources for assistance.

Finally, the MPL should immediately transfer the media plan to Monday.com.

Faculty Develops Media

During this phase, the faculty should be developing media content for their course. This often includes writing scripts or outlines for videos, developing slides and audio narration, storyboarding animations, and producing screencasts. If a faculty is recording content, it is recommended that they submit a test file for ID review. Reviewing the initial presentation allows the MPL and ID to provide corrections if something is technologically incorrect and other suggestions.

If third-party subject matter experts are needed, the faculty is responsible for contacting them and coordinating schedules. If the faculty plans to leverage media for more sophisticated video shoots (e.g., panel discussions, interviews with an expert, virtual tours), it is the MPL’s responsibility to coordinate the shoot, finalize logistics, and determine the execution plan.

This phase aims to keep the faculty on track to deliver effective content for the course. If it appears that deadlines will not be met, the MPL should notify the ID and perhaps the program manager.

ID Review and Media Development

As content submissions arrive from faculty, the ID reviews the materials to ensure that they are engaging and tied to the course learning objectives, and engaging students. This is the ID’s opportunity to provide recommendations for graphics, animation, and slide layout.

After the materials have been reviewed and approved by ID and the editor, the MPL will begin or assign production work. During this period, the MPL needs to be proactive about managing media projects and developing media assets. It is the MPL’s responsibility to update Monday boards and keep ID informed of the production.

As MPLs finish projects, they perform a QA check on each of the assets developed for their respective program. Faculty should perform their own QA check on the final product in the course.

The MPLs will send the ID links to finished media assets via Monday. The ID will then embed the assets into the course, updating the “Embed” column of the media item’s Monday entry to “Embedded.”

New Course Development

  1. Add course to Monday boards (Course Dev and Course Planning)
  2. Create new file server directory
  3. Create new web server directory
  4. Confirm faculty

Revision Development

  1. Add course to Monday boards (Course Dev and Course Planning)
  2. Create new file server directory
  3. Create new web server directory
  4. Evaluate and potentially remove old revision folders on our web server
  5. Review previous version of course in Canvas
  6. Confirm faculty

Program Leads

 

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Patrick Wirth
patrick.wirth@uwex.edu
  • Sustainable Mangement – Masters
  • Sustainable Management – Bachelors
  • Information Technology Management
  • Data Science
  • BSN@HOME
  • Applied Computing

 

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Nick Meyer
nick.meyer@uwex.edu
  • Independent Learning
  • Healthcare Administration
  • Health Information Technology Management
  • Applied Biotechnology
  • UW Flexible Option

 

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Bryan Bortz
bryan.bortz@uwex.edu
  • Cybersecurity

 

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Helen White
helen.white@uwex.edu
  • Associate of Arts and Science (AAS)
  • Health and Wellness Management – Bachelors
  • Health and Wellness Management – Masters

 

Published on March 12, 2021 at 8:49:17 am CST. Last modified on August 17, 2021 at 2:39:35 pm CDT.