Titling and Naming Course Content

Clearly and consistently titling our Course Content is important. Doing so helps students quickly recognize what they are starting to work on and ensures a professional and polished appearance. Below are our Media Team guidelines for titling Media Content.


To make communication about these things clearer and more efficient, these are the words and definitions we will use to discuss Titles and Filenames for Media Content:

Title – A descriptive name of the piece of content. This is not just an indicator of where it appears in the course structure (i.e., Unit 2 or Week 5 or Lesson 57). This means it describes the contents of the piece.

Title Card – Text that is on a background that completely fills the screen. There is no video showing through. The background may be styled or animated. (Old-school title cards were actually cards placed in front of a camera.)

Course Structure Label – This is a label that indicates where the piece of content appears in the course. For example, Lesson 73 comes after Lesson 72 and before Lesson 74.

User Facing – Content or text that will be seen by a user when interacting with the piece of media in their web browser. Sometimes these are referred to as the “Human Readable” versions of the title/label.

Filesystem Name – The names of folders and files. Often these refer to structure/order instead of content. All text should be lowercase. Use underscores or dashes instead of spaces.

Classification – The short-hand classification we give our videos internally. These are the same classifications we use when communicating the types of videos we can make to instructors. They are the classifications you can see in the Faculty Showcase.

  • Course Guide
  • Demonstration
  • Interview
  • Introduction
  • Lecturette
  • Meet the Instructor
  • Connection

User-Facing Title Cards and Title Slides

Title Cards and Title Slides should have these two features:

  1. First Line – The title of the video
  2. Second Line – The classification of the video

The title of the video always describes the content of the video. This means the subject being discussed, the thing being introduced, etc. For course introductions, the subject of the video is the course (such as APC300 – Programming I). For a Meet the Instructor video the subject is the instructor (such as Eric Sanden). Never place the classification in the title. For title slides in a narrated presentation, you may also have a sub-title.

Eaxmple Title Cards:

Kaltura Names

Kaltura titles are used for internal organizational purposes only. They will be used to browse lists of videos and quickly asses. They are comprised of two parts. The course code first, followed by the title video. The classification of the video can then be placed at the end if needed.


  • SMGT235 - Lesson 3
  • SMGT115 - Lesson 2 - Page 28
  • SMGT235 - Lesson 2 - Part 2 - Page 47
  • BSN492 - Bathing Without a Battle
  • DS240 - Sockets
  • DS240 - Unit 3 Overview

Kaltura Categories and Tags

Tags help to organize our content. With our move to a centralized Kaltura instance we need to prefix all of our tags with “uwex-“.

Required Tags with Examples:

  • Program Acronym: uwex-apc, uwex-smgt, uwex-ds.
  • Course Code: uwex-apc315, uwex-himt360, uwex-hca101…
  • Classification: uwex-interview, uwex-introduction, uwex-lecturette, uwex-lightboard…
  • Revision/Production year code: uwex-r17, uwex-r18, uwex-r19…

Filesystem Name

The filesystem name is important as an organizational tool. This should be used for project folders, project files such as powerpoint files, your Premiere project, your After Effects project etc.

Project/folder Names should begin with the course code. This is followed by the Course Structure Label. If you need differentiation or feel the need for specificity you can add the title or classification.




Course structure labels are not always available, in those cases, the title of the video should be used. For instance, a piece about using a specific piece of software may not have a lesson associated with it, so it could be something like apc320_adobe_photoshop-screencast


  • smgt235_week3
  • smgt235_lesson2-part1
  • smgt235_lesson2-part2
  • bsn492_bathing_without_a_battle
  • ds240_lesson5-part1
  • ds240_lesson5-part2
  • himt334_module1
  • apc230_bubble_sort-lightboard
  • himt334_presentation6-stats
  • hwm420_introduction_to_canvas

Edge Cases and Unforeseen Content Types

Sometimes you may end up creating a project that is a new category of content, or you may create one that straddles the line between two project types. In these cases, we recommend that you pick what you feel is the most similar documented category or type of content. You can adapt the documented category or type of content by replacing some of the labels, or by imitating the style of titling for this new purpose. Feel free to ask Bryan of Patrick for help if you are stuck.

Template Downloads

Use these template files to create your lower thirds and title cards. One is an Illustrator file and the other is a Photoshop file. They can be used natively inside of Premiere and After Effects.

Title Card and Lower Third Templates

Related Documentation

This documentation on Tiles and Filenames touches on many subjects that are explored in other documentation pages:

Published on November 28, 2016 at 2:31:25 pm CST. Last modified on May 28, 2020 at 4:01:59 pm CDT.