Media Language Use Guide

3Play Media

A third-party tool used for captioning and transcribing audio content, to comply with ADA requirements for educational content.


A video that consists entirely of illustrated graphics and a voiceover, often explaining a process or laying out a scenario. These videos go beyond basic fade-in or -out and highlighting, often have animated characters or complex objects, and are typically more labor intensive.

Annotated graphic

An interactive visual piece that allows the viewer to click on different components to view or read more information.

Attachment A

The Attachment A document, used primarily by ID, faculty, and program managers, illustrates the development timeline and lists the course deliverables and their due dates. Each course development (new or revision) has its own Attachment A document. After the faculty member has approved the due dates, the program manager attaches Attachment A to the contract and sends the documents to the faculty member for signature.

Audio description

A narration of relevant visual information contained in a video to accommodate visually impaired viewers.

Audio player

The tool used to present audio content to students, consisting of title and author information, “Start” and “Resume” buttons, and a “Downloads” button for audio and transcript files.
Resource Page


A timed transcription of the audio in a video, typically appearing at the bottom of the screen, able to be turned on and off by the user.

Course introduction

A short video, narrated presentation, audio clip, or (less frequently) written text in which the instructor summarizes the course content, highlights its relevance, and establishes a first connection with students.

Direct address

A video of the speaker, usually the instructor or subject matter expert, talking directly to the camera.

Embed code generator

The tool that generates codes for embedding media pieces into Canvas from URLs.

Embedding media

The process of incorporating media content into a course. Instructional designers use the embed code generator to seamlessly embed videos, narrated presentations, annotated graphics, and other media elements in their given place in the course.

Faculty Showcase

A collection of media pieces from past courses and projects, for reference by faculty and team members.

Fade in / fade out

A common way to transition graphics on and off screen, or end a video. A video will typically “fade out,” or cross dissolve, to black; a graphic may “fade in” by transitioning from 0% to 100% opacity.

File server

The location of a backup of all media content, organized by course, program, and revision year.
Resource Page

Generic video player

Created by UWEX, this tool is used to present video content to students, featuring play/pause, volume, subtitle, and playback speed controls.
Resource Page

Just-in-time media

Media developed by a course instructor, typically video content created using Kaltura Capture, that is likely not included in the media plan or to be reused in future courses. Just-in-time media is often created for specific situations in a given instance of a course; for example, to give a course update, or provide video feedback on a project. This content is not captioned or edited by the media team.


A third-party tool used for hosting video content managed via MediaSpace or Canvas integration.
Resource Page

Kaltura Capture

A third-party tool integrated in Canvas used for recording video via webcam, typically used by students or by faculty to create course content.
Resource Page


A large glass board with internal lighting, which allows presenters to illustrate or write out presentation content as they would on a classroom whiteboard. The technology allows the viewer to see the presenter behind the board as well as the presentation content on the board.

LTI (Learning Tools Interoperability)

An industry standard of integrating external applications (for example, publisher’s resources) into an LMS. The LMS uses LTI to host third-party content; learners are not required to log in to the third-party application separately.

Media consultation

A meeting between faculty, ID, and media team members working on a given course. These meetings facilitate communication between these three teams, determine how much and what kind of media will be produced, and begin developing a media plan for a course.

Media plan

A list of media assets to be developed or reused for a course.


A tool used to manage video content uploaded to Kaltura.

Meet the Instructor

A short video, narrated presentation, audio clip, or (less frequently) written text that includes biographical information, teaching philosophy, anecdotes, or communication preferences, with the main goal of connecting with students on a personal level.

Motion graphic

A graphic design element with added animation or movement, often used to highlight or call out specific elements of a narration (also referred to as a pop-up).

Narrated presentation

Audio narration, or voiceover, over a slide deck, usually created with PowerPoint. Narrated presentations are presented to students using the Storybook Player.


A document written in advance of recording a media piece, often consisting of bullet points, as a general guideline to refer to while recording (not to be read verbatim).


A screen recording of a desktop, usually to demonstrate a process or illustrate the features of a program. Often accompanied with audio voiceover.


A document written in advance of recording a media piece, intended for the speaker to read from verbatim while recording.

Slide bundle

A series of slides created for narrated presentations, used for simple slide content changes that appear, disappear, or change instantly.
Resource Page

Splash screen

The opening image or graphic of a given media piece. A narrated presentation in the Storybook Player will use the course theme as the splash screen.

Storybook Player

The tool used to present narrated presentations to students. The Storybook Player consists of a content area, a table of contents, and a notes area, all contained within the media player frame. The content area can include, but is not limited to, slides with or without audio narration, self-assessment quizzes, and videos, including animations, screencasts, and video content hosted on external platforms such as YouTube and Vimeo.
Resource Page

Third-party tool

A tool not created or hosted by UWEX that is used in the media production process (ex. 3Play, Kaltura)


A written version of the audio from a particular media piece, produced after the piece has been completed. Transcripts are almost always outsourced to 3Play.


A video can be a direct address, screencast, demonstration, or interview, and may contain motion graphics. While videos can be included in the Storybook Player, they differ from narrated presentations; videos are created by recording video footage of a subject, rather than made out of a slide deck and audio narration.

Virtual interview

An interview conducted via video conferencing software, such as Zoom or Webex, rather than in person.

Web server

The host of all of our online content. Links that are used to generate embed codes for media items are obtained through Transmit, the tool used to access the web server.
Resource Page

Published on June 22, 2022 at 10:58:40 am CDT. Last modified on July 19, 2022 at 4:07:00 pm CDT.